Wednesday, January 23, 2008

News Moves the Pied Piper Down the FM Dial

While I was off cavorting on far-flung beaches drinking too many cuba libres, Colorado Public Radio made a huge announcement that will finally bring NPR News back from exile in the AM radio wastelands.

In doing so, they finally acknowledged something anyone who has been to a symphony or opera here in town recently would have told you:

Classical music fans are an aging, if affluent, breed.

Looking to the future, CPR has finally decided to put news front and center, while finding a way to placate listeners with an ear for opera and strings.

This spring KCFR finally heads back home to 90.1 FM, taking its rightful place as CPR's flagship station. Classical music will now move to a new slightly less powerful station at 88.1 FM. That crackly AM station will now be someone else's playground.

For a while there were some ominous rumblings that they would consolidate their signals on a single FM station. Listening to all the feeds would have required an HD Radio, which no one is really bothering to buy yet.

This new solution elegantly serves listeners, while acknowledging that NPR's unique news programming is better suited for finding new subscribers in the iPod era.

CPR just ensured at least one membership renewal this year.

1 comment:

  1. Wait. I'm confused. There's such a thing as too many cuba libres?

    ReplyDelete

I can choose to randomly remove comments on here at will, with no explanation.